Paying for advertising? Let your Real Estate Professional take the risk!

Why Should You Pay for Advertising?

Ask yourself: If every agent confidently claims they can sell your home, why should you be responsible for the advertising costs if it doesn't sell?

At Scott Collins @realty, we believe that your chosen agent should back their own words and protect your interests by covering advertising costs if the home doesn’t sell. It’s what we call a “No Sale – No Charge” policy.

As you will see below, electing to employ an agent with this policy has many benefits.

Benefits of a “No Sale – No Charge” Policy

Control Over Your Asset

When you select an agent who offers a “No Sale – No Charge” policy, you retain control over the sale of your biggest asset. This means the agent cannot use the advertising bill as leverage to push you into accepting an offer you’re not comfortable with.

Honest Pricing

Such a policy actually incentivises agents to be honest and accurate about the potential sale price of your property.

It creates a relationship that strikes a perfect balance. The agent doesn’t want to be too conservative on price for fear of losing your business, nor do they want to overquote (also known as “buying the listing”) and fail to deliver – resulting in the often-hefty advertising bill being theirs.

Aligned Interests

With this policy, the agent’s interests are aligned with yours. Not only are they incentivised to be honest about price, but they now need to make sure that the sales strategy is the one that will give BOTH the seller and agent the best chance of selling. Because the agent now only gets paid when you get a sale, this ensures their motivation is focused on achieving the best outcome for you.

Reduced Stress

There is always an element of uncertainty when deciding to sell, and you cannot completely eliminate stress. However, choosing an agent with a “No Sale – No Charge” policy certainly minimises it. You can relax and await the outcome without the added financial burden of paying for advertising if the sale isn’t successful.

Flexibility to Walk Away

Life is complicated. Circumstances change. Good agents understand that and have a mindset of long-term thinking with their clients.

Now might not be the right time to sell. If that is the case a “No Sale – No Charge” agent will allow you to walk away without financial repercussions, knowing that you can return when the time is right.

Remember the Golden Rule

Never agree to pay an agent for advertising or commission unless your home is sold. At Scott Collins @realty, we commit to no charges for commission or advertising unless your home is sold.*

Can’t find an Agent that does this in your area? Get in touch with us and we’ll help you find one that does!

Tell us Your Story

Have you had an experience with real estate advertising that you feel someone else could benefit from? Tell us your story in the comments below!

*Legal Note – If you are not sure about your agent’s commission/advertising structure be sure to obtain legal advice BEFORE you sign an Authority to sell your home with them.